As a sole proprietor small business owner, reviews help me improve my relationships with customers, improve my workflow when on their job site, and improve my skill level.
Reviews also give potential future customers a "heads up" about my business professionalism and increase (or decrease) my stack of new jobs.
The practice of soliciting reviews, and then incorporating advice into my workflow is important in developing "Best Practices" in my line of work.
Customer reviews will add social proof to your website. Your potential clients will know that you're a trusted brand. Moreover, customer feedback will give you insights into how you could improve your product and the overall buying experience. That's an opportunity you can't miss. Aug 31, 2018
As a rule, this is a "Best Practice" in itself toward improving one's business success.